The Baby Boomer Entrepreneur

Remember “the rule of seven” from Part 5? It says a prospect needs to see your marketing message seven times before becoming a customer. What it’s really saying is you need to build trust before you can make the sales pitch.
A great way to build trust is by offering a free report or white [...]

Sharon Evans, owner of Kinexions Holistic Health Studio, has broken every rule in the book; she has no business plan, makes snap decisions and follows her gut. Not a smart way to run a business – right?
Wrong! Although Sharon doesn’t have a written plan, she DOES have the one thing very successful entrepreneur must have [...]

One of the best ways to promote your business, build long-term customers – as well as keep your existing ones - is by producing a top-quality newsletter.
Why do you need a newsletter? Because of the “Rule of Seven.” This marketing adage states that on average, a prospect needs to see or hear your marketing message [...]

Unlike younger generations, Baby Boomers clearly remember rotary phones, our first calculator (remember how big it was) and a time when computers were science fiction. Our first computer couldn’t do more than simple word processing and even simpler games. It probably was a Commadore 64 or a TRS-80.
If you weren’t born with a cell phone [...]

Yesterday I wrote about using the Three Foot Rule and Elevator Speech. Today I’ll be talking about taking the elevator speech out for a spin at a networking meeting.
Networking is a way of marketing your business through social networks – groups of like-minded business people, or people in the same industry.
Formal networking meetings [...]