Sometimes just noticing trends in the market and realizing they apply to you is the first step to creating a successful (and profitable) marketing campaign.
Bed & breakfast owner Marsha Barrow is a prime example of this. By recognizing a trend in the market and taking action she made an important impact on her bottom line.
It first started with a gut feeling. As a Canadian Marsha felt that she needed to remember Canada is a bilingual country: both French and English. It was probably this feeling that made Marsha pay attention to tourism statistics showing an increase in visitors to Canada from France. In spite of the fact that overall overseas visitors are down, visitors from France are increasing.
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