The Baby Boomer Entrepreneur

One of the best ways to promote your business, build long-term customers – as well as keep your existing ones - is by producing a top-quality newsletter.
Why do you need a newsletter? Because of the “Rule of Seven.” This marketing adage states that on average, a prospect needs to see or hear your marketing message [...]

Unlike younger generations, Baby Boomers clearly remember rotary phones, our first calculator (remember how big it was) and a time when computers were science fiction. Our first computer couldn’t do more than simple word processing and even simpler games. It probably was a Commadore 64 or a TRS-80.
If you weren’t born with a cell phone [...]

Yesterday I wrote about using the Three Foot Rule and Elevator Speech. Today I’ll be talking about taking the elevator speech out for a spin at a networking meeting.

Networking is a way of marketing your business through social networks – groups of like-minded business people, or people in the same industry.
Formal networking meetings [...]

The three foot rule is simple. You tell everyone who gets within three feet of you about your business, products or services. This doesn’t just apply to networking meetings and business functions. Try it at the gym, in line at the grocery store, picking up your kids from swimming lessons.
Why? Because when you’re [...]

Marketing is a numbers game. No matter how closely you target your ideal client, a large number of the people you hit with your marketing won’t buy right now. They don’t need your service or just don’t want it from you.
It’s nothing personal – just a fact of life when you’re in business. [...]