The Baby Boomer Entrepreneur

One of the best things about using social media as a marketing tool is there are a number of tools that let you be more efficient. How? By allowing you to update several of your social media sites simultaneously.
Because social media sites can be a real time sink, you really need to put some strategies [...]

The other day I was in a meeting with a group of local internet creative types to discuss some possible group projects. I confess that I went in feeling a little intimidated. Collectively they have graphic design, web design, audio, video and a variety of techie related skills.
And to top it off, they’re all in [...]

This post explains what Twitter is and gives ten reasons why small business owners should use it.

When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from [...]

If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.