Because Twitter is such a short and sweet medium with very few options for creating a profile many people don’t put much thought into their Twitter profile. However, there are a few things you can do to make the most of your Twitter profile.

Your Bio

Don't just have a list of words in your bio

Although your Twitter bio is only 160 characters it doesn’t mean you shouldn’t put some thought into it. A lot of Twitter users just list a bunch of adjectives that describe themselves.

However if you’re using Twitter for business, you need to be a little more strategic.

You want to make sure your most important keywords are used in your profile. You also want some information about why someone should follow you. After all do not try to make a sale with your Twitter profile. You’re just trying to make somebody interested enough to check you out and see what you have to say.

Your Photo

When looking at your Twitter stream you notice that you pay more attention to some people than others. And the way you know it’s them is by their avatar – their Twitter photo. And that’s how people will get to know you as well. Even if you’re tweeting exclusively about your business, I urge you to use a headshot of yourself. Twitter is about giving people a chance to get to know, like and trust you. They don’t want to build a relationship with a brand, they want to build a relationship with a person.

Your Favorites

This is a tip I got from Jeff Herring. Whenever anyone says anything nice about you or your business, save them in your favorites. If someone is checking you out to decide whether or not to follow you, a bunch of comments by other people saying how great you are may tip the balance.

Now of course none of this is going to work if you don’t provide interesting content. You need to make sure that what you tweet about his information people are interested in hearing. You can have the most well-crafted profile on Twitter, but if you’re boring it’s not help you at all.

Andrea J Stenberg

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