The Baby Boomer Entrepreneur

The Blogging Boomers Carnival #90 lands at The Baby Boomer Entrepreneur
When it comes to marketing, you can’t function in a vacuum. You need to connect with real people who might need your products or services. To be a really effective marketer you shouldn’t just randomly send out messages and hope they stick; you need to [...]

Those who haven’t tried the micro-blogging tool Twitter - and even some who have - wonder how it can be useful. If you’re Tweeting 140 characters into the ether, how does that help you build relationships?
It took me a while to figure it out, but now that I know the secret, I’ve found Twitter to [...]

I find that many of my LinkedIn contacts are not people I have in my email address book. As I get to know my LinkedIn connections I gradually accumulate more information about them: phone numbers, addresses, personal information. In order to keep track of it all, I’ve been creating an entry for them in my [...]

Recently I’ve tried to find contact information for a couple of people and failed miserably. I found it terribly frustrating and began to wonder why someone would make it so hard to be found.
The first was the guest of a teleseminar I attended. He was talking about using LinkedIn and invited participants to connect with [...]

The more I use Twitter, the more I have come to rely on it. It’s fast, fun to use and has become an essential business tool. In spite of this, I frequently get questions from people who have heard of Twitter but have never used it. The gist of most of the questions is “what’s [...]