Archive for social media
How to Look Bad in Twitter
Posted by: | CommentsRecently I noticed a wine expert had started following me on Twitter. Since I a) like wine and b) like to follow new people, I followed him back.
I then wrote him a DM (that’s
direct message – which is private on Twitter) asking him what his favourite Canadian wine is. At about the same time I received what is obviously an automated DM from him, thanking me for following and asking me to click a link and leave a comment about a wine I recently tried.
That was a week ago. There has STILL been no response to my message, which wasn’t automated. And his automated DM is still sitting at the top of my DM inbox, reminding me that he hasn’t bothered to answer my real message.
Remember, using Twitter (or any other social media tool) is about building relationships. It’s about giving people a chance to get to know, like and trust you enough that they want to deepen the relationship by visiting your website, having a conversation or visiting your store. By sending me an automated DM and at the same time ignoring my message to him, he missed a chance to let me get to know him better. And forget about like & trust.
You probably know that I’m against automated DMs (if not, please read this article http://ow.ly/4ujEb). However, if you are going to ignore my advice and send them anyway, please, please, PLEASE have the courtesy to read your own DM inbox and reply to anyone who sends you a message. If not, you’ll end up looking like a jerk.
Andrea J. Stenberg
Follow me on Twitter and if you send me a message, I promise to reply. And the reply will be from me, not a bot, not an assistant, not even my kid, but me.
And if you haven’t done so yet, please check out the free internet marketing ebook I co-wrote with @sos4business. Internet Marketing 101: Discover Three Simple Things You Can Do Now to Grow Your Business Online will help you jump start your online marketing. Get the free ebook at http://29daystogrowingabusiness.com
Don’t Assume People Know What You Do
Posted by: | CommentsI’ve heard time and again that you can’t assume people remember what you do. It’s one of the cornerstones of BNI and any other networking group you belong to. You
Don't Assume!
need to show up to give people a chance to know, like and trust you. And you need to keep showing up so they remember you.
I had this point driven home to me last week. On Tuesday I posted an update on LinkedIn, including a link to free ebook on internet marketing I created with some JV partners. About an hour later I received an email from a colleague asking if I do training on internet marketing and social media.
My first thought was Read More→
Changes to Facebook: Post as your Profile or your Page
Posted by: | CommentsOne of the changes Facebook has made recently is the ability to choose whether you’re posting as yourself (linked to your personal profile) or posting as your page. This affects posting to your page, posting to your personal profile or leaving comments on other people’s walls.
Let me explain. Previously, if you went to your Facebook page – your business page for example – any posts would appear as having come from the page. For most people that didn’t matter too much; it was fine posting to their page as the page.
However, sometimes it makes sense for you to post as yourself. For example, I’m one of the admins for the BNI Synergistics Facebook page. This is a page for the BNI group I belong to here in Owen Sound. When making announcements about meetings and speakers it makes sense for those to come from the page.
Other times I want to share my personal thoughts about a meeting or speaker – my personal thoughts should come from me because I’m not speaking on behalf of the group. Also, I want to show my friends that I’m a member of BNI. If I post to the BNI page as Andrea Stenberg, people see that I’m involved in BNI. If I post as the page, they don’t know it’s me. Read More→
Create a Complete LinkedIn Profile
Posted by: | CommentsHere is a brief video from LinkedIn on how to ensure you have a complete profile on LinkedIn. The more complete your profile is, the better chance you have of being found my prospective customers. And once they find you, a complete LinkedIn profile will ensure they learn what they need to take the next step.
