I was a guest on Yvonne McCoy’s SOS 4 Your Business radio show where she asked me about social media marketing, and how to create a plan. I hope you find this interview helpful!
Here’s a video produced by LinkedIn, telling you why a small business owner would want to be on LinkedIn and how you can get results. It’s short so it won’t take too long to watch.
However, I know that many people who get on LinkedIn, set up a profile, send a few invites to connect, then sit there with a handful of connections, wondering what to do next. If that sounds like you, please join me on September 7th for my online workshop: How to Build a Profitable LinkedIn Network. I will teach you the secrets of creating a great profile, how and when to send invitations to people you don’t know and what you need to watch out for so you don’t get kicked off the site.
Earlier this week I was a guest on Yvonne McCoy’s Blog Talk Radio show SOS 4 Your Business. In this episode we talked about why you need a social media marketing plan and what elements you need to include. It was only a 30 minute show but it should give you some ideas about how to get started creating your own social media marketing plan.
If you’re a micro-business owner (where YOU are your business) it can be a challenge to figure out what to post to social media sites like Facebook and Twitter.
You don’t want to be sharing what you ate for lunch or when you went to the bathroom.
On the other hand, you don’t want to be too promotional either; that turns people off. You need to find a balance.
What’s your social media brand?
No, I don’t mean your logo or your photo – although that’s part of it.
It’s how do you want people to think of you. If you’re a micro business – providing a product or service where your expertise is what sets you apart – then you probably want to be seen as an expert. You want to be the “go-to” person in your field.
How do you do this?
Be a resource
Provide useful information that your customers – and potential customers – need and want. You don’t have to create all the content yourself. Provide links to articles and blog posts that provide useful information. Using Google Reader and RSS feeds can be a great way to quickly and easily find content to share.
This morning I opened my email and saw that I had received 10 comments overnight. Yea me! Right?
Wrong!
Nine of those comments looked like this:
I would like to thank you for the efforts you have put in writing this blog. I’m hoping the same high-grade site post from you in the upcoming also. In fact your creative writing skills has inspired me to get my own website now. Actually the blogging is spreading its wings rapidly. Your write up is a great example of it.
Not similar to that, EXACTLY the same. All from the same person, promoting the same website.
Guess what? I went into my comments folder and spammed them all.
I know that many internet marketers tell you that a good way to get incoming links to your website is to comment on other blogs. In fact, I tell people that too. You may have read it right here on this blog.
If done properly, blog commenting works. For a long time, Read More→
If you’re a micro-business owner (where YOU are your business) it can be a challenge to figure out what to post to social media sites like Facebook and Twitter.
Don’t be a Blog Spammer
Posted by: Andrea J. Stenberg | Comments (6)Wrong!
Nine of those comments looked like this:
Not similar to that, EXACTLY the same. All from the same person, promoting the same website.
Guess what? I went into my comments folder and spammed them all.
I know that many internet marketers tell you that a good way to get incoming links to your website is to comment on other blogs. In fact, I tell people that too. You may have read it right here on this blog.
If done properly, blog commenting works. For a long time, Read More→