Archive for Facebook
Three Myths Business Owners Have About Facebook, LinkedIn and Twitter
Posted by: | CommentsIn January I was a guest on Yvonne McCoy’s radio show: SOS 4 Your Business. During the interview I answered Yvonne’s questions about the myths small business owners have about using Facebook, LinkedIn and Twitter. You can listen from here or go to Blog Talk Radio to listen.
After you listen, please leave a comment and tell me what you think.
Andrea J. Stenberg
See the New Facebook Profile
Posted by: | CommentsFacebook has launched a new-look profile over the last few days. If you haven’t seen it yet, log into Facebook and check it out. The look is cleaner, with more graphics. There is more information about you right under your name and photos of you show up front and centre.
The photos under your name are any photos in Facebook where you are tagged, not just photos you have uploaded.
If you don’t like one of the photos, hover your mouse over that photo and an “x” will appear on the upper right corner. Click on the “x” and the photo will be removed from your profile page.
Note, however, that this doesn’t remove the photo from Facebook nor does it remove the tag. If you really don’t want that particular photo linked to you, Read More→
How to Have Off-Line Conversations with Your Online Connections
Posted by: | CommentsTable of contents for Social Media Marketing Means Talking To More People
- How to Have Off-Line Conversations with Your Online Connections
Yesterday I wrote about why you need to take your online connections off-line. Today I’ll tell you how.
When you met somebody online and you’ve had some sort of an ongoing conversation, someone you think you might have a connection with, approach them about having an off-line conversation.
You can send them a private message on Facebook, Twitter, or LinkedIn, or send them an e-mail asking for a phone conversation.
Don’t make this a sales call! Really – I’m serious! Stress that this will be a “getting to know you” conversation. And mean it. Suggest a couple of dates and times and give them a time limit for the call – I suggest 30 minutes.
When the appointed time comes, ask a series of open ended questions that will allow you to get to know this person and their business. Of course you’ll want to give them the same information about yourself.
Types of questions to ask: Read More→
Social Media Marketing Means Talking To More People Not Less
Posted by: | CommentsOne of the biggest mistakes people make with social media marketing – Facebook, LinkedIn, Twitter – is they think it means they don’t have to talk to people. They think if they’re posting to Twitter, updating their status on Facebook or posting videos to YouTube that’s it for social media marketing.
But making posts without any real connection to real people isn’t really marketing. The truth is everyone is doing that. There are 500 million people on Facebook, and while a significantly smaller number are businesses, everyone is doing the same thing. They’re all busy posting away and hoping that it will get them business.
But the real secret of social media marketing is that these online networking tools only allow you to get on people’s radar. It’s very rare that somebody who follows you on Twitter comes along and buys something. There has to be a step in the middle.
And that step is a real conversation.
You have to either get face-to-face with prospects or at the very least get them on the phone. The big difference with social media marketing is these are not cold calls. These are people you had conversations with, they’ve gotten to know you, and now the two of you are ready to take your business relationship to the next level.
Please don’t misunderstand me. I don’t think you should start Read More→
Using Facebook Privacy Settings To Control Who Sees Your Content
Posted by: | CommentsOne of the most common questions I get from business people about using Facebook is about how to appear professional while still maintaining personal relationships. I do confess that this can be tricky proposition, but if you plan ahead you can maintain your Facebook profile for both uses.
It helps if you make this decision early. If you’re going to be using Facebook for both business and personal relationships, you need to act accordingly. You need to be aware of who is seeing your posts and make sure what you are saying on Facebook is something you would like clients to know about you.
The first thing you should do is create lists of friends. Lists allow you to target certain posts to specific groups of people. Read More→
