Archive for Facebook
Are Large Corporations Beating Small Business At Social Media?
Posted by: | CommentsSometimes I feel like I’m living a slightly schizophrenic life. As a marketing consultant specializing in social media, I spend a large chuck of my life immersed in the online 
World. I’m connecting with other online experts, and using each of the tools. I’m looking at how other businesses are marketing themselves online. I’m online for hours a day. And even when I’m not talking to other marketing experts, I’m dealing with online business people who know what they’re doing.
But occasionally I need to get off my ass and actually leave my office. When talking to business owners in the real world, I see an entirely different perspective. In the last several weeks I can’t tell you how many conversations I’ve had with business owners were still trying to decide whether or not they need to bother with a website, never mind things like Facebook, Twitter, and LinkedIn.
These two extremes in my life, have got me to thinking. One of the big rallying cries around social media is that it levels the playing field. Because most of these tools are basically free (as in no cash is needed to use them) it meant that solopreneurs and small business owners could easily compete with large corporations.
And on the surface this is true. After all, we can all create a Facebook account and set up a fan page, but only major corporations can run a television spot during the Superbowl.
However, when we dig deeper I believe social media is actually widening the gap between large corporations and micro business. Read More→
7 Reasons to Have a Facebook Fan Page For Your Business
Posted by: | CommentsAre you still on the fence about creating a Facebook Fan Page for your business? You shouldn’t be. Here are seven reasons why your business needs a Facebook Fan Page:
According to a recent report by Syncapse, on average, Facebook fans spend an additional $71.84 on products for which they are fans compared to those who are not fans.
Syncapse also tells us that Facebook fans are 28% more likely than non-fans to continue using the brand.
Facebook fans are 41% more likely than non-fans to recommend a fanned product to their friends. (Syncapse)
It’s not just for kids. Facebook has more than 400 million active users and 61% of those users are aged 35 or older.
According to a recent study, more people are visiting Facebook than Google. You wouldn’t skill having your business listed on Google? Why miss out on Facebook?
People are spending more time on Facebook. According to a study by the Nielsen Co. research firm, the average user spent 1 hour, 21 minutes on Google during April 2010 while, Facebook users were logged on an average of 6 hours
Did I mention it’s free? There’s no up-front cost to creating a Facebook Fan page other than your time. And since you can easily repurpose other materials (from your website, blog, YouTube), the time factor doesn’t need to be huge. And when you consider the value of a Facebook fan page, isn’t the time spent a valuable investment?
Andrea J. Stenberg
Do you have a Facebook page? Tell us about why you created it and what you’re doing with it. If you still don’t have one, tell us why not. And while you’re at it, why not check out the Baby Boomer Entrepreneur fan page.
How to Create an Event Attached to Your Facebook Fan Page
Posted by: | CommentsRecently I’ve had a few people ask me how to create an event on Facebook so that their Fan page and not their personal profile is the host. It’s easy to do. Here’s how:
First, go to your Fan page while you’re logged into Facebook. Under your Page’s picture (on the left side of your wall) you’ll find the “edit page” link. Click it.
Once you’re in the “back end” of your page, scroll down until you find the “events” application. Choose “edit” and you will be taken to the “create an event” page. Create the event as usual. Your page will be listed as the host of the event.
Make sure you have the “events” application set to allow it to post to your page. Do this under settings. You can also decide whether you want an events box on your wall page or to have a tab (or both).
Now that the event is set up, you can start promoting it as usual.
Hope this helps.
Andrea J. Stenberg
