Archive for Facebook
Facebook Timeline for your Business Page
Posted by: | Comments5 Things you must do now to get ready for March 30th
If you have a Facebook Page (also known as Fan Pages) for your business, you need to know that Facebook is making changes once again. On March 30th all Pages will be automatically converted to the new Timeline format.
Many businesses have voluntarily made the switch (check out The Baby Boomer Entrepreneur page). This is good news for you if you haven’t because you can see what others have done and use them as a model for your conversion.
Timeline is much more visual and while it takes some getting used to, I think it holds a number of advantages for businesses. If you get started before March 30th you can preview your page in Timeline before you publish it. This gives you a chance to make changes and adjustments. Read More→
What you need to know about Facebook Timeline
Posted by: | CommentsAs a Facebook user you’ve probably noticed some changes in people’s profiles. This is the new Facebook “Timeline”. It is a major revamp of how profiles will look and function on Facebook. Initially it was in limited roll-out but soon it will be mandatory.
Here's why my Cover looks like today
The most noticeable change is Read More→
What you should post to Twitter or Facebook
Posted by: | Comments
If you’re a micro-business owner (where YOU are your business) it can be a challenge to figure out what to post to social media sites like Facebook and Twitter.
You don’t want to be sharing what you ate for lunch or when you went to the bathroom.
On the other hand, you don’t want to be too promotional either; that turns people off. You need to find a balance.
What’s your social media brand?
No, I don’t mean your logo or your photo – although that’s part of it.
It’s how do you want people to think of you. If you’re a micro business – providing a product or service where your expertise is what sets you apart – then you probably want to be seen as an expert. You want to be the “go-to” person in your field.
How do you do this?
Be a resource
Provide useful information that your customers – and potential customers – need and want. You don’t have to create all the content yourself. Provide links to articles and blog posts that provide useful information. Using Google Reader and RSS feeds can be a great way to quickly and easily find content to share.
Someone who does a great job of this Read More→
Changes to Facebook: Post as your Profile or your Page
Posted by: | CommentsOne of the changes Facebook has made recently is the ability to choose whether you’re posting as yourself (linked to your personal profile) or posting as your page. This affects posting to your page, posting to your personal profile or leaving comments on other people’s walls.
Let me explain. Previously, if you went to your Facebook page – your business page for example – any posts would appear as having come from the page. For most people that didn’t matter too much; it was fine posting to their page as the page.
However, sometimes it makes sense for you to post as yourself. For example, I’m one of the admins for the BNI Synergistics Facebook page. This is a page for the BNI group I belong to here in Owen Sound. When making announcements about meetings and speakers it makes sense for those to come from the page.
Other times I want to share my personal thoughts about a meeting or speaker – my personal thoughts should come from me because I’m not speaking on behalf of the group. Also, I want to show my friends that I’m a member of BNI. If I post to the BNI page as Andrea Stenberg, people see that I’m involved in BNI. If I post as the page, they don’t know it’s me. Read More→
