Archive for Facebook
What you should post to Twitter or Facebook
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If you’re a micro-business owner (where YOU are your business) it can be a challenge to figure out what to post to social media sites like Facebook and Twitter.
You don’t want to be sharing what you ate for lunch or when you went to the bathroom.
On the other hand, you don’t want to be too promotional either; that turns people off. You need to find a balance.
What’s your social media brand?
No, I don’t mean your logo or your photo – although that’s part of it.
It’s how do you want people to think of you. If you’re a micro business – providing a product or service where your expertise is what sets you apart – then you probably want to be seen as an expert. You want to be the “go-to” person in your field.
How do you do this?
Be a resource
Provide useful information that your customers – and potential customers – need and want. You don’t have to create all the content yourself. Provide links to articles and blog posts that provide useful information. Using Google Reader and RSS feeds can be a great way to quickly and easily find content to share.
Someone who does a great job of this Read More→
Changes to Facebook: Post as your Profile or your Page
Posted by: | CommentsOne of the changes Facebook has made recently is the ability to choose whether you’re posting as yourself (linked to your personal profile) or posting as your page. This affects posting to your page, posting to your personal profile or leaving comments on other people’s walls.
Let me explain. Previously, if you went to your Facebook page – your business page for example – any posts would appear as having come from the page. For most people that didn’t matter too much; it was fine posting to their page as the page.
However, sometimes it makes sense for you to post as yourself. For example, I’m one of the admins for the BNI Synergistics Facebook page. This is a page for the BNI group I belong to here in Owen Sound. When making announcements about meetings and speakers it makes sense for those to come from the page.
Other times I want to share my personal thoughts about a meeting or speaker – my personal thoughts should come from me because I’m not speaking on behalf of the group. Also, I want to show my friends that I’m a member of BNI. If I post to the BNI page as Andrea Stenberg, people see that I’m involved in BNI. If I post as the page, they don’t know it’s me. Read More→
Are you missing some Facebook Friends?
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When you log into Facebook, the first place you’re taken is your News Feed (or Home tab). This is where you see updates from your friends and the pages you have “liked”. But have you noticed that you’re only getting news from the same small number of people lately?
It doesn’t mean all your other Facebook friends have gone off line. Facebook has added a way to control your newsfeed. You can see the updates from all your friends, or you can set the feed to only show the friends and pages you interact most with.
For many people, if not most, their setting was defaulted to “Friends and pages you interact most with”.
If this had happened to you, scroll down to the bottom of your News Feed and click the “edit options button” on the bottom right of the page.
Next, Read More→
3 Tips to Get the Most From Facebook, LinkedIn and Twitter
Posted by: | CommentsHere is a second radio interview I did on Yvonne McCoy’s show SOS 4 Your Business. Yvonne asked me how small business owners can get value from using Facebook, LinkedIn and Twitter as marketing tools.
Enjoy,
Andrea J. Stenberg
