SEO

SEO – Search Engine Optimization

Repurpose your blog posts

Why Your Blog Should Be The Foundation for Your Online Marketing Strategy

I don’t care if you’re a coach, consultant, massage therapist or a toy store owner you need a blog as part of your online marketing strategy. First of all your blog is the one piece of real estate on the web that you own. You don’t own Facebook, LinkedIn, Instagram or any of the other […]

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Pinterest Tips: Pinterest Marketing SEO

Pinterest Tips: How to Rank on Google While Pinning Non-visual Topics

Still on the fence about Pinterest as a business tool? This strategy from Joan Stewart, aka the Publicity Hound, is simple and frankly brilliant. Her Pinterest board 50 Free Publicity Tips includes simple graphics, each with a tip for publicity. All the pins are the same, with only the number and tip changing, so there’s

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Search Engine Optimization or how to get your website found on Google

SEO (Search Engine Optimization) is often misunderstood by small business owners, mainly because it’s pretty complicated. While I don’t pretend to be anything like an expert on the subject, I’ll give you a few basics here. What is SEO? It refers to things you do with your website to make it more likely to turn

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How to Optimize Your LinkedIn Profile for SEO

If you’re using LinkedIn you know it’s a great social networking site for business professionals. You can network, look up potential business partners, search for suppliers, do research and get found by prospects. What you may not know is your LinkedIn profile is public and searched by search engines link Google. There are several things

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Integrating Google Analytics Metrics With Your WordPress Blog

A very important, and often overlooked, task for any small business owner is to monitor your analytics. Where is your website traffic coming from, where are they landing on your site, when are they leaving. Particularly if you have a blog, it is important to notice what blog posts attract the most attention and which

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