Archive for SEO
How to Add Google Analytics to your WordPress Blog
Posted by: | CommentsGoogle Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business.
For example, when I first started my business I was a copywriter and was doing traditional marketing. When I started checking my Google Analytics stats, I noticed my blog posts about Facebook, LinkedIn and Twitter were getting the most traffic. Since I was already interested in exploring how these tools could help businesses with marketing, that information was just the push I needed to change the focus of my business.
If you don’t have it installed on your blog, here’s a short video from The Simple Blog Company about how to do it if you’re using WordPress.
Now that you’ve watched the video, go and install Google Analytics.
Andrea J. Stenberg
Do you have your Google Profile?
Posted by: | CommentsGoogle has many – many – free services. One of them is to create a public profile using your Google account. It’s really designed for personal, not business use. Google’s blog post claims they’re working on ways for businesses to have a profile. However, you can and probably should create your profile on Google. Just keep the details focused on your business.
You have a main profile picture. I suggest you use the same one as on your Facebook, LinkedIn, Twitter accounts. There’s also a “Scrapbook” where you can post other photos. It kinda reminds me of the Facebook redesign.
There’s a links section where you can post your social media links as well as your website and blog. However, you can also add links in the introduction so you can really make it easy for people to find you.
What good is having a Google Profile?
If you have a Read More→
Have you claimed your Google Profile?
Posted by: | CommentsHere’s a nice short video from personal branding expert Lethia Owens about how to claim your Google profile. This is helpful if people are likely to search for you by name and there are others in the world who share your name. When you’re online for business, you can’t be in too many places. When someone searches for you, should should appear all over Google.
Integrating Google Analytics Metrics With Your WordPress Blog
Posted by: | CommentsA very important, and often overlooked, task for any small business owner is to monitor your analytics. Where is your website traffic coming from, where are they landing on your site, when are they leaving.
Particularly if you have a blog, it is important to notice what blog posts attract the most attention and which blog posts cause people to leave. When you do this, you can decide to write more blog posts about popular topics. You can also look at posts that cause people to leave and work on ways to get them to stick around longer.
One of the best ways to do this is to incorporate Google Analytics with your website or blog. Go into your Google Account, sign up for Google Analytics, and add the code to your site. (Read my previous post about Google Analytics).
While the information supplied by Google is astounding, unless you log into Google frequently and check your stats, it really isn’t helping you. That’s what I found I was doing – or rather not doing. I have Analytics set up, but I wasn’t using it frequently enough.
Then I discovered 
the Google Analytics Dashboard WordPress Widget. This WordPress plugin allows me to have my Analytics stats right on my blog’s dashboard. Whenever I log in, one of the first things I see is my stats.
I see when my traffic is coming in, and how much. I also see the blog posts that are getting the most traffic.
When I go to the edit posts page, I can see which days traffic has come in and how many left right away.
Now, I don’t have an excuse for not monitoring my stats. I can see a quick snapshot each day. And if I see a trend I want to know more about, I can log into Google Analytics and dig deeper.
Andrea J. Stenberg
