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Archive for SEO

Google Plus is rapidly becoming more important for your business. It is becoming closely tied to how Google finds and displays search engines results. People who are logged into their Google Account (gmail, YouTube or other Google service) will have their search results influenced by who they are connected to on social media in general and Google+ in particular.

It’s a simple and free marketing tool that will give you a big boost in Search Engine Optimization (SEO). SEO is one area of online marketing that many small businesses do little about, mainly, I suspect, because they don’t understand it. And while Google+ is growing by leaps and bounds, too many small businesses, local businesses and solopreneurs have not yet jumped on the Google+ bandwagon.

If that sounds like you, it’s time to change that. Go to Google+ today and set up your account now.

Here’s a short video produced by Google about what you need to know about setting up your Google+ profile.

Andrea J. Stenberg

Are you on Google+? Share a link to your profile or a comment about how you’re using it.

Categories : Google+, SEO, social media
Comments (3)

Google Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business.

For example, when I first started my business I was a copywriter and was doing traditional marketing. When I started checking my Google Analytics stats, I noticed my blog posts about Facebook, LinkedIn and Twitter were getting the most traffic. Since I was already interested in exploring how these tools could help businesses with marketing, that information was just the push I needed to change the focus of my business.

If you don’t have it installed on your blog, here’s a short video from The Simple Blog Company about how to do it if you’re using WordPress.

Now that you’ve watched the video, go and install Google Analytics.

Andrea J. Stenberg

Categories : SEO, Videos
Comments (0)

Google has many – many – free services. One of them is to create a public profile using your Google account. It’s really designed for personal, not business use. Google’s blog post claims they’re working on ways for businesses to have a profile. However, you can and probably should create your profile on Google. Just keep the details focused on your business.

You have a main profile picture. I suggest you use the same one as on your Facebook, LinkedIn, Twitter accounts. There’s also a “Scrapbook” where you can post other photos. It kinda reminds me of the Facebook redesign.

There’s a links section where you can post your social media links as well as your website and blog. However, you can also add links in the introduction so you can really make it easy for people to find you.

What good is having a Google Profile?

If you have a Read More→

Categories : Profile, SEO
Comments (2)

If you’re using LinkedIn you know it’s a great social networking site for business professionals. You can network, look up potential business partners, search for suppliers, do research and get found by prospects.

What you may not know is your LinkedIn profile is public and searched by search engines link Google. There are several things you can do to optimize your profile for SEO (search engine optimization).

This short video shows you a couple of simple things you can do to optimize your profile. If you haven’t done so you need to create your customized LinkedIn URL, and customize the anchor text on the links to your website.

In addition to changing your links, you should also include the important keywords in your profile summary. This will ensure you come up in searches within LinkedIn as well as making you more search engine friendly.

So, head on over to LinkedIn and make these changes. It should only take a few minutes but it will make a difference.

Andrea J. Stenberg

Categories : LinkedIn, SEO, social media
Comments (4)

Here’s a nice short video from personal branding expert Lethia Owens about how to claim your Google profile. This is helpful if people are likely to search for you by name and there are others in the world who share your name. When you’re online for business, you can’t be in too many places. When someone searches for you, should should appear all over Google.

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Comments (3)