Archive for SEO
How to Add Google Analytics to your WordPress Blog
Posted by: | CommentsGoogle Analytics is an essential tool for marketing and promoting online. Once it’s installed on your site, it tracks who visits your site, what pages they go to, and where they come from and what page made them leave. You can use this tool to make decisions about your marketing and about your business.
For example, when I first started my business I was a copywriter and was doing traditional marketing. When I started checking my Google Analytics stats, I noticed my blog posts about Facebook, LinkedIn and Twitter were getting the most traffic. Since I was already interested in exploring how these tools could help businesses with marketing, that information was just the push I needed to change the focus of my business.
If you don’t have it installed on your blog, here’s a short video from The Simple Blog Company about how to do it if you’re using WordPress.
Now that you’ve watched the video, go and install Google Analytics.
Andrea J. Stenberg
Do you have your Google Profile?
Posted by: | CommentsGoogle has many – many – free services. One of them is to create a public profile using your Google account. It’s really designed for personal, not business use. Google’s blog post claims they’re working on ways for businesses to have a profile. However, you can and probably should create your profile on Google. Just keep the details focused on your business.
You have a main profile picture. I suggest you use the same one as on your Facebook, LinkedIn, Twitter accounts. There’s also a “Scrapbook” where you can post other photos. It kinda reminds me of the Facebook redesign.
There’s a links section where you can post your social media links as well as your website and blog. However, you can also add links in the introduction so you can really make it easy for people to find you.
What good is having a Google Profile?
If you have a Read More→
Have you claimed your Google Profile?
Posted by: | CommentsHere’s a nice short video from personal branding expert Lethia Owens about how to claim your Google profile. This is helpful if people are likely to search for you by name and there are others in the world who share your name. When you’re online for business, you can’t be in too many places. When someone searches for you, should should appear all over Google.
