Is it true that any publicity is good publicity? I’m not sure, but read this case study and tell me what you think.

London Ontario is a city of just over 350,000 in South-Western Ontario, about 200 km west of Toronto.

Recently a professional baseball team in the Frontier league came to town. The owners decided to call the team “The London Rippers” with a mascot called “Jack”.

You don’t have to be a genius to make the connection between the London Rippers and England’s infamous Jack the Ripper.

The name of this new team caused some controversy in London. Read More→