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Archive for Planning

Why is it that some people seem to move ahead by leaps and bounds while other people who are perhaps more talented seem to be left behind in the dust? Seth Godin said it best in Linchpin: Are You Indispensable. He wrote: “Real artists ship.”

What did he mean? You don’t have to be the best to be successful. The people who get ahead don’t worry about being perfect. They get off their butts, take action and get their products to market.

So here are my thoughts on why imperfect execution is better than perfect planning

Work your plan

While I’m the first one to tell you that planning is important, I know that too often planning can be a form of procrastination. Rather than getting down to the work, you keep tweaking the plan. Get a plan in place and start working it. Over time you can tweak the plan as you see what works and what doesn’t.

Beating the competition

How many times have you seen a competitor release a new product that is just like the brilliant idea you had a year ago but is still in the planning stages? Don’t you kick yourself when that happens? I know I have. Let’s learn from our mistakes; when you have a brilliant idea quickly create a plan then work on execution so that someone else doesn’t beat you to the punch. Read More→

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I suspect I’m not terribly different from most entrepreneurs. I’ve got a lot of balls that I’m trying to keep up in the air. Not only that, I continually get new ideas. Some of them are crap, but some of them are actually things that I plan to implement. I’ve tried a number of ways to keep my planning, my projects, and my new ideas organized.

One of the things I do is use binders. Each project has its own binder, as does planning. This has been a relatively useful way to keep track of ongoing work (when the labels don’t fall off the binders).

New ideas were little harder to track. For a while I was doing the Post-it note method. Every time I got a new idea I’d write it on a Post-it note and stick it up on the wall next to my desk.

Use a white board for tracking ideasThis didn’t work for two reasons. One, after a while the Post-it notes just became visual noise; I just didn’t see them anymore. The second reason is the mental clutter they caused me. Although I can block out the content on the Post-it notes, I still knew they were there. Although I wasn’t consciously aware of it, it was causing me constant stress.

I moved away from the Post-it notes to whiteboards. Now whenever a garden idea I could just write it on the whiteboard. The nice thing about the whiteboard is it’s one continual surface so it’s less visually cluttering than Post-its.

However, the whiteboard method isn’t perfect either. It’s great for recording an idea as it occurs to me, but what do I do later? Eventually the whiteboard gets full. I needed some way to deal with the ideas.

Then I thought about Microsoft OneNote. This is a software program that comes as part of Microsoft office. I knew it was part of the package but hadn’t looked at it. Last week I decided to open it and take a look. I’m glad I did. Read More→

This past weekend I attended Podcamp Toronto. It was an amazing weekend, in part because of the people who were there and in part because I had a plan. I went into the weekend knowing what I needed to get out of the event and how to get it. My personal event strategy is one that can be used for any conference you may attend.checklist 2

1. Choose Your Sessions

Unlike some conferences, at Podcamp you didn’t have to register for individual sessions ahead of time. Even so, I spend a good bit of time looking over the sessions and the speakers. Before I got there I had a list I really wanted to attend.

However, I didn’t carve that list in stone. I know from past experience that sometimes the best sessions are not the ones I was expecting. So I kept my ears open. There were a couple of sessions I attended solely because some else said the speaker rocked. In each case, they were right. Being flexible about the sessions made for a better weekend.

2. Plan Who To Meet

Registration for Podcamp is public – you name goes on a wiki when you register. There was also a LinkedIn group and Twitter hash tags for the event. In spite of this, I didn’t see anyone who I really felt I needed to meet.

However, I didn’t just throw up my hands. I decided one of my goals for the weekend was to meet five interesting people who I would want to contact later and continue the conversations we had.

Setting this goal was very important for me. Although many people who know me personally may not realize this, I’m actually very shy. My natural inclination is to sit in Read More→

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Last Friday, after about seven hours on the phone with tech support, it was determined that while my laptop wasn’t quite dead yet, it was well on the way. And couldn’t be brought back to life without some major repairs: a new motherboard, memory and whatever else isn’t working.Andrea's poor dead laptop

On the plus side, this was three weeks BEFORE my warranty ran out. When was the last time you ever heard of that happening? I thought they were designed to break three weeks after! Not only that, but about a month ago I had purchased an external hard drive and had been backing up my data. I should have everything I need.

The downside is by the time I send the laptop off to Dell, they fix it and send it back, it will have been at least two weeks. I can’t run my business without a computer for that long.

As a result, Friday was one of the most stressful days I’ve had in a long time. By the end of my marathon session with tech support, my brains were melting out of my ears. All I was good for was having a nice glass of red and watching truly mindless t.v. Anything with a plot was beyond me.

I didn’t want to go out and buy a new computer; I’d have my old one back probably better than new in a few weeks. Not to mention I had not budgeted for a major purchase right now.

Guess all my brains hadn’t leaked out my ears because Read More→

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Table of contents for Using Google to Market Your Business

  1. Using Google to Market Your Business
  2. Using Google to Market Your Business Part 2: Google Analytics
  3. Using Google to Market Your Business Part 4: Google Keyword tool
  4. Using Google to Market Your Business Part 3: YouTube

I have to confess that I’ve been dragging my feet about using Google Analytics. Everyone was telling me how important it was but it just didn’t seem like a priority. My web hosting gives me fairly good stats on traffic, keywords people were using and the countries visitors are from. What more could Google Analytics do?

Apparently, a lot!

First you can track how many visitors came to your site, which pages they visited and how long they stayed. You can also see how these people came to your site; did they type in your URL, click a link from another site or come from a search engine.

If you notice certain sites are Read More→

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