Mark Satterfield says,
“Businesses don’t fail because of poor products or services. They fail because of a shortage of customers. And that occurs because they lack a consistent marketing strategy.”
I agree. I see tons of entrepreneurs who are extremely talented, smart offer fabulous products or services and yet they’re struggling because marketing is hard for them.
That’s why I was so pleased that Mark was willing to come on a Hangout with me to talk about his new book The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business
On the first day Mark tells you to choose a niche. I think this is fabulous advice. It is very difficult to create a marketing plan if you are trying to sell to everyone. The more focused your niche, the more your marketing will speak to the people in that niche. As Mark says in the video, “It’s devilishly hard to get that initial attention.” Having a targeted niche makes it easier to get attention.
Think about an accountant. If an accountant says, “I can help businesses do your taxes” you probably won’t pay much attention. But if the same accountant says, “I help solopreneurs who provide a professional service pay less taxes” you’ll probably be more interested – assuming you are a solopreneur.
Of course, there’s no rule that says you can’t have more than one niche, you just to make sure each piece of marketing you create speaks to only one niche.
Please watch the video to hear more of Mark’s tips and examples.