The Baby Boomer Entrepreneur

The last day of June; the mid-way point of 2008. This is the perfect time to reflect on how we’ve done so far, and to make any course corrections for the rest of the year.
Over the weekend I was reviewing my goals and accomplishments for the second quarter. I achieved or came close to a [...]

I was complaining to a colleague that I’m not getting as much done as I’d like. I set goals and create to do lists. I’m working hard but I’m just not getting everything done. And it’s making me frustrated.
I told her I don’t know if I’m just not being productive or if I’m expecting too [...]

One of the hardest parts of being a solopreneur is getting yourself out of a rut. You know what I mean - you get behind on some projects and start adding more items to your to-do list and before you know it you’re overwhelmed.
Or you have a task you don’t really want to do so [...]

Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.” Too many people end up somewhere else with their marketing because they don’t have concrete goals for their marketing campaigns.
But you already know your goal - increase sales. Isn’t that enough?
No. You need to be more specific. Are you are [...]

Running a business and staying organized is a challenging prospect. Particularly for solopreneurs who don’t have anyone to delegate to, keeping all the balls in the air sometime get to be too much.
I’m a fairly organized person - I keep lists of tasks, binders for major projects, and a calendar of events - but in [...]