The Baby Boomer Entrepreneur

Networking can be an endless source of business – if you do it right. It introduces you to new people, builds relationships, and leads you to new business you couldn’t get on your own.
But many people find networking doesn’t get results. They go to the meetings and enjoy them because they’ve made some friends, but [...]

A great way to grow your business is through volunteering. I can hear you asking, “How is volunteering a marketing activity?” It’s not – entirely. Volunteering is about helping the community, giving something back and feeding your soul.
However, it also gives you a chance to meet new people, people outside your current circle. We [...]

Sharon Evans, owner of Kinexions Holistic Health Studio, has broken every rule in the book; she has no business plan, makes snap decisions and follows her gut. Not a smart way to run a business – right?
Wrong! Although Sharon doesn’t have a written plan, she DOES have the one thing very successful entrepreneur must have [...]

Unlike younger generations, Baby Boomers clearly remember rotary phones, our first calculator (remember how big it was) and a time when computers were science fiction. Our first computer couldn’t do more than simple word processing and even simpler games. It probably was a Commadore 64 or a TRS-80.
If you weren’t born with a cell phone [...]

Yesterday I wrote about using the Three Foot Rule and Elevator Speech. Today I’ll be talking about taking the elevator speech out for a spin at a networking meeting.
Networking is a way of marketing your business through social networks – groups of like-minded business people, or people in the same industry.
Formal networking meetings [...]