The Baby Boomer Entrepreneur

I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.

If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.

Last night I attended a different sort of networking event - the Beehive Game. The Beehive is the brainchild of Michael Fletcher of Neworld Coaching (I’ll be interviewing Michael on May 8th as part of my Build Your Business Teleseminar Series).
How the Game Works
The game is simple. We were broken into “hives” of six people. [...]

I realize it’s only been a week since my teleseminar with Mickael Nadeau about building your business with LinkedIn, but I’m really convinced that LinkedIn is an essential marketing tool, if it’s used correctly. So you’ll have to bear with me as I share some more tips.
Another of my LinkedIn connections is Zale Tabakman. Zale [...]

As part of my Web 2.0 week, I’ve asked LinkedIn expert Mickael Nadeau to be part of a free teleseminar I’m offering my readers tomorrow.
How to Build Your Network Using the Social Networking Site LinkedIn With Mickael Nadeau will be held Thursday March 20th, 9:30 a.m. Eastern (Toronto).
Don’t worry if you’re busy at 9:30 a.m. [...]