The Baby Boomer Entrepreneur

The other day I received the following question: “How do I add a person to my Linkedin network if I’ve never met them before? I don’t have any relation to the person but they are in my industry.”
Unlike Facebook, LinkedIn discourages you from contacting people you don’t know. When you send someone an invitation [...]

This post explains what Twitter is and gives ten reasons why small business owners should use it.

I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.

If you are planning to use Facebook as a tool to market your business, you need to build a targeted network of Facebook Friends. While it is fun to connect with your high school class mates, you need to focus on connecting with people who are your target market.

Last night I attended a different sort of networking event - the Beehive Game. The Beehive is the brainchild of Michael Fletcher of Neworld Coaching (I’ll be interviewing Michael on May 8th as part of my Build Your Business Teleseminar Series).
How the Game Works
The game is simple. We were broken into “hives” of six people. [...]