The Baby Boomer Entrepreneur

The beginning of May will be three years since I left my full time job and became an entrepreneur. Over these past three years I’ve learned some fundamental truths about being in business.Prior to stepping out on my own, I spent a lot of time researching what I would do for the next phase of [...]

One of the hardest parts of being a solopreneur is getting yourself out of a rut. You know what I mean - you get behind on some projects and start adding more items to your to-do list and before you know it you’re overwhelmed.
Or you have a task you don’t really want to do so [...]

Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.” Too many people end up somewhere else with their marketing because they don’t have concrete goals for their marketing campaigns.
But you already know your goal - increase sales. Isn’t that enough?
No. You need to be more specific. Are you are [...]

For some unknown reason, many proponents of the Law of Attraction forget taking action. But really, how can you expect to achieve - or attract - anything if you’re not doing something to bring it about?
But if you’ve gone through the other steps - figuring out what you want, making a decision, uncovering any mental [...]

Many proponents of the Law of Attraction talk about “Belief and Expectation”; you need to believe it to make it happen.
A decision turns a desire into a goal
I think that’s part of the story. However there is one step I think you need to take first. You need to make a decision. You must decide [...]