Archive for Marketing Basics – Page 2

Why I Need A Written Marketing Plan

by Andrea J. Stenberg
May 24th, 2012

One of the advantages of being a solopreneur or small business is you can change direction faster than a large corporation; there are no committees or layers of management to consult. It’s just you making a decision.

However, too many small business owners get used to flying by the seat of their pants when it comes to making decisions – particularly decisions about marketing. This can have serious long-term effects on your business. If you don’t do enough marketing and your marketing doesn’t get results, you won’t have a business for long.

Watch my latest YouTube Video to hear 3 reasons why you need a written marketing plan.

Thanks for watching!

Andrea J. Stenberg

Please leave a comment here or on YouTube and tell me what you think about my video.

Categories Marketing Basics, Planning
Comments (2)

Facebook Timeline for your Business Page

by Andrea J. Stenberg
March 23rd, 2012

5 Things you  must do now to get ready for March 30th

If you have a Facebook Page (also known as Fan Pages) for your business, you need to know that Facebook is making changes once again. On March 30th all Pages will be automatically converted to the new Timeline format.

The Baby Boomer Entrepreneur Facebook Timeline CoverMany businesses have voluntarily made the switch (check out The Baby Boomer Entrepreneur page). This is good news for you if you haven’t because you can see what others have done and use them as a model for your conversion.

Timeline is much more visual and while it takes some getting used to, I think it holds a number of advantages for businesses. If you get started before March 30th you can preview your page in Timeline before you publish it. This gives you a chance to make changes and adjustments. Read More→

Categories Branding, Facebook, social media
Comments (3)

Ready, Set, Go Market

by Andrea J. Stenberg
January 31st, 2012

How’s your marketing going so far in 2012? If you’re not getting the best results possible, list to this radio interview I did with business coach Yvonne McCoy on her BlogTalkRadio show SOS 4 Your Business where we talk about marketing and creating a marketing plan.

Listen to
internet radio with SOS 4 Your Business on Blog Talk Radio
Categories Marketing Basics
Comments (0)

Simple Marketing Solutions to Lessen the Pain – Part 1

by Andrea J. Stenberg
October 18th, 2011

Marketing is not always something small business owners embrace. For many it’s a necessary evil … like a root canal. You know you need to do it but you don’t have to like it.

There are a number of misconceptions people have about marketing that makes it hard for them to get results. In the SOS 4 Your Business
in Business Blog Talk radio show I discussed them with host Yvonne McCoy.

Topics discussed were:

  • not putting all your marketing eggs in one basket
  • using the marketing medium your customers use
  • having a marketing message geared to your audience
  • marketing is usually a long-term strategy – you’re a farmer not a hunter
  • and more

Listen to the replay of the show at SOS 4 Your Business or here by pressing play below.

Listen to internet radio with SOS 4 Your Business on Blog Talk Radio
Categories Marketing Basics, Planning
Comments (0)

Is Your Social Media Marketing Working?

by Andrea J. Stenberg
August 19th, 2011

I was a guest on Yvonne McCoy’s SOS 4 Your Business radio show where she asked me about social media marketing, and how to create a plan. I hope you find this interview helpful!

Listen to internet radio with SOS 4 Your Business on Blog Talk Radio
Categories Blogging, Facebook, LinkedIn, Marketing Basics, social media, Twitter
Comments (1)
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