You wake up in the morning and turn on the radio, check your Facebook page, then read the newspaper. Once you’re at work you delete some spam, do a few dozen Google searches and check your Twitter. Later you head out to meet a client and pass store windows and billboards. At the end of the day you turn on the tv to relax. Sound like a typical day?
So, how many commercials, ads, signs, brands or even product placements did you see in a day? Dozens? Hundreds? Who knows.
The reason you don’t know is you filter out the noise. It’s something we do all the time. Think about the last time you were at a party. You can be talking to someone, the music is on and dozens of conversations are happening. Suddenly someone says your name from across the room and it’s like you have bionic hearing.
It’s because your name is important to you so you automatically pay attention to it. You can ignore anything else.
That’s why you don’t know how many ads you saw in a day – the names of all the brands and products you see are not as important to you as your own name so you don’t hear them.
And that’s exactly how it is for your customers. There’s so much advertising “noise” in their lives that they filter most of it out without being aware of it.
That’s where the marketing rule of seven come into play. Read More→