For me defining authenticity takes me back to the idea that all marketing is about getting people to know, like and trust you. When you’re not being authentic to yourself it comes across in your marketing. People sense that you don’t truly believe what you’re saying. When people sense this, their level of trust in you decreases.
So how does this apply to your marketing? Let me give you an example.
I knew a business consultant who was also a psychic. She used her psychic abilities as part of how she helped her clients. However, she didn’t talk about this in advance. She was worried that talking about her psychic abilities would make people think she was nuts. She knew that many people would roll their eyes and walk away from a business consultant was a psychic.
On the other hand, because she didn’t talk about her psychic abilities she kept attracting clients who were not interested in psychics. She found it difficult to work with them because she had to keep part of her process and herself secret. It made her marketing working with clients difficult.
Don’t be afraid to be yourself in your marketing
I suggested that she change tactics. Read More→