The Baby Boomer Entrepreneur

The other day I was in a meeting with a group of local internet creative types to discuss some possible group projects. I confess that I went in feeling a little intimidated. Collectively they have graphic design, web design, audio, video and a variety of techie related skills.
And to top it off, they’re all in [...]

I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.

When it comes to any type of online marketing, it’s not the size of your list, it’s what you do with it that counts. The same is true with Facebook. Having 300 highly targeted Facebook Friends who you develop an active relationship with will be far more profitable than 3,000 Friends who come from [...]

Blogs, ezines, Facebook, LinkedIn, and Twitter are all great ways to disseminate information and let prospects get to know, like and trust you enough to want to spend money on your products and services. The more information you put out there, the more people can get to know you.
And not just professional advice and educational [...]

The other day I was getting ready to send some marketing information to a potential client. Included was a link to my other website (www.stenbergwrites.com). Since I use this site primarily as an online portfolio for potential writing and marketing clients, it doesn’t change often. Weeks may go by between times I visit this site.
Before [...]