Archive for Marketing Basics
Ready, Set, Go Market
Posted by: | CommentsHow’s your marketing going so far in 2012? If you’re not getting the best results possible, list to this radio interview I did with business coach Yvonne McCoy on her BlogTalkRadio show SOS 4 Your Business where we talk about marketing and creating a marketing plan.
Simple Marketing Solutions to Lessen the Pain – Part 1
Posted by: | CommentsMarketing is not always something small business owners embrace. For many it’s a necessary evil … like a root canal. You know you need to do it but you don’t have to like it.
There are a number of misconceptions people have about marketing that makes it hard for them to get results. In the SOS 4 Your Business
in Business Blog Talk radio show I discussed them with host Yvonne McCoy.
Topics discussed were:
- not putting all your marketing eggs in one basket
- using the marketing medium your customers use
- having a marketing message geared to your audience
- marketing is usually a long-term strategy – you’re a farmer not a hunter
- and more
Listen to the replay of the show at SOS 4 Your Business or here by pressing play below.
What you should post to Twitter or Facebook
Posted by: | Comments
If you’re a micro-business owner (where YOU are your business) it can be a challenge to figure out what to post to social media sites like Facebook and Twitter.
You don’t want to be sharing what you ate for lunch or when you went to the bathroom.
On the other hand, you don’t want to be too promotional either; that turns people off. You need to find a balance.
What’s your social media brand?
No, I don’t mean your logo or your photo – although that’s part of it.
It’s how do you want people to think of you. If you’re a micro business – providing a product or service where your expertise is what sets you apart – then you probably want to be seen as an expert. You want to be the “go-to” person in your field.
How do you do this?
Be a resource
Provide useful information that your customers – and potential customers – need and want. You don’t have to create all the content yourself. Provide links to articles and blog posts that provide useful information. Using Google Reader and RSS feeds can be a great way to quickly and easily find content to share.
Someone who does a great job of this Read More→
Can you learn to love marketing?
Posted by: | CommentsMany small business owners dread marketing. It’s something that often gets put to the bottom of the “to-do” list until situation gets dire and you really, REALLY need new
clients.
Others get it done, but they kind of have to grit their teeth to do it. They know it’s something that has to be done but they really hate it.
If that sounds like you, I’d like to suggest a paradigm shift, one that can make you love marketing. No, I’m not kidding. Nor am I crazy!
If you’re a regular reader of the Baby Boomer Entrepreneur blog then you’ve probably started your business later in life not just to earn a living but also to follow your passion. You wanted more out of your career then just a j-o-b.
And I’ll bet that whatever products or services you’re selling are special. You’re proud of what you do and you know that when someone buys from you, their life will be a little bit better because what you’re selling is awesome!
Did I hit the nail on the head?
So, when you go out and promote yourself Read More→
