Archive for the 'Information Marketing' Category

26 May

Seven ways to get more traffic to your website without using SEO

In the movie Field of Dreams the ghostly voice told Ray “If you build it they will come.” But that’s not necessarily true of your website. Once you build it, it takes work to get them to come.
1. Include your web address in all printed marketing materials.
It may seem simple but you’d be surprised how [...]

17 Apr

Ten Ways To Get Ideas For Your Blog or Newsletter

As a writer I write daily blog posts, weekly newsletters plus comments on other blogs and social networking sites. And that’s just for my own business. Never mind the writing I do for clients - newsletters, websites, articles and more.
With all this writing I need to do in any given week, it’s not surprising that [...]

04 Apr

What Makes a Blog a More Powerful Marketing Tool than a Website

Last night I interviewed blogging expert Yaro Starak about blogging for business as part of my Build Your Business Teleseminar Series. I asked him what makes a blog different from a regular website.
Blogs are more interactive than a static website
The interactivity of a blog is one of the most important differences between a blog and [...]

05 Dec

What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 3

Before you head out and start recording your own podcasts, you should spend some time listening to what other podcasters are doing. If you don’t have an iPod, don’t worry. You don’t need to head out and buy one. If you are running Windows on your computer, Windows Media Player should be able to play [...]

21 Nov

What is a Podcast and Why Not Knowing Can Hurt Your Business – Part 2

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions:
Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes. Let [...]

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