The Baby Boomer Entrepreneur

In the movie Field of Dreams the ghostly voice told Ray “If you build it they will come.” But that’s not necessarily true of your website. Once you build it, it takes work to get them to come.
1. Include your web address in all printed marketing materials.
It may seem simple but you’d be surprised how [...]

As a writer I write daily blog posts, weekly newsletters plus comments on other blogs and social networking sites. And that’s just for my own business. Never mind the writing I do for clients - newsletters, websites, articles and more.
With all this writing I need to do in any given week, it’s not surprising that [...]

Last night I interviewed blogging expert Yaro Starak about blogging for business as part of my Build Your Business Teleseminar Series. I asked him what makes a blog different from a regular website.
Blogs are more interactive than a static website
The interactivity of a blog is one of the most important differences between a blog and [...]

Before you head out and start recording your own podcasts, you should spend some time listening to what other podcasters are doing. If you don’t have an iPod, don’t worry. You don’t need to head out and buy one. If you are running Windows on your computer, Windows Media Player should be able to play [...]

Yesterday I explained what a podcast is. So how do you use a podcast as a small business marketing tool? Here are some suggestions:
Offer news, updates and insights about your industry. Try interviewing industry experts, particularly ones not from your company. Explain how new technology will impact your customers. Warn them of legislative changes. Let [...]