The Baby Boomer Entrepreneur

I recently attended a technology conference where all the discussions and presentations revolved around using technology to create a community. Even for commercial ventures, the real power of the internet is creating on-going conversations; conversations with and between real people.
It didn’t matter if it was a large newspaper or a solopreneur, everyone was talking about how they created interaction with their audience.

When I was a teenager I was a competitive swimmer. In the evenings when other kids were hanging out at the mall I was in the gym lifting weights or in the pool doing laps. In the early morning while other kids were still sleeping, I was back in the pool. On weekends, instead of [...]

Blogs, ezines, Facebook, LinkedIn, and Twitter are all great ways to disseminate information and let prospects get to know, like and trust you enough to want to spend money on your products and services. The more information you put out there, the more people can get to know you.
And not just professional advice and educational [...]

Often when we start a business we focus on the entrepreneurial skills we need - marketing, sales, financial planning. We’re done with the corporate world. We put corporate skills like managing staff out of our heads.
But no matter how small your business is when you start, at some point, if you continue to grow, you’ll [...]

I was complaining to a colleague that I’m not getting as much done as I’d like. I set goals and create to do lists. I’m working hard but I’m just not getting everything done. And it’s making me frustrated.
I told her I don’t know if I’m just not being productive or if I’m expecting too [...]