Author Archive
Are you the thermostat or the thermometer?
Posted by: | CommentsWhen it comes to running a business, belonging to an organization or living your life, there are ups and downs – things beyond your control that impact you directly.
For your business, the economy can tank, making it harder for you to make sales.
A trusted employee can leave. A marketing strategy that’s worked for years can suddenly stop sending you new business.
Whenever things go bad, you have a choice – to be a thermostat or a thermometer. A thermometer reports current conditions – what’s the temperature right now. That’s all it can do.
A thermostat however, Read More→
Monitor your goals for Q2 of 2012
Posted by: | CommentsWow! It’s April already and I’m sitting here wondering where the first quarter of the year went. Only 9 months left to hit my goals for the year.
I find that the beginning of each quarter is a good time to pause for a moment and look at your goals and results so far this year. Are your goals still relevant or have you made a decision to go in another direction?
If your goals are still relevant, have you been working towards them or did you get distracted by the bright shiny object and forget about your main objectives? I’m convinced the majority of people who start a business are at least border-line ADD and we easily get distracted by something new.
If you found you did get off track, sit down and create a plan for the next 90 days: what are you going to do each week that will get you moving towards your goals. Write them on your calendar.
Too many times we lose track of our major goals because we become over focused on the day to day minutia of our businesses. But if you schedule your major goals on your calendar, you’re more likely to remember to work on them. Read More→
Facebook Timeline for your Business Page
Posted by: | Comments5 Things you must do now to get ready for March 30th
If you have a Facebook Page (also known as Fan Pages) for your business, you need to know that Facebook is making changes once again. On March 30th all Pages will be automatically converted to the new Timeline format.
Many businesses have voluntarily made the switch (check out The Baby Boomer Entrepreneur page). This is good news for you if you haven’t because you can see what others have done and use them as a model for your conversion.
Timeline is much more visual and while it takes some getting used to, I think it holds a number of advantages for businesses. If you get started before March 30th you can preview your page in Timeline before you publish it. This gives you a chance to make changes and adjustments. Read More→
Motivational Mondays: What gets you out of bed?
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Welcome to a new feature here at The Baby Boomer Entrepreneur: Motivational Mondays. Since I work from home, I know how important self motivation is. There’s no boss looking over my shoulder to see that I get my work done.
People who start their own businesses tend to be a highly motivated group. That’s why we started a business in the first place; we weren’t content to be following someone else’s agenda. We have goals, dreams or ideas we wanted to pursue and we wanted to pursue them in our own way.
On the other hand, I also know that sometimes motivation can be a challenge. When you work for someone else you get up and go to work because you have to or lose your job. When you work for yourself, you have to find a different way to stay motivated. Read More→
