About
Welcome to The Baby Boomer Entrepreneur — your home on the net for information and resources to keep you up to speed on building a business in the 21st Century.
Call us seniorpreneurs or grey entrepreneurs … third age entrepreneurs or elder entrepreneurs. The label makes no difference. The truth is Baby Boomers are starting and building businesses at an amazing rate. One in four new businesses is started by someone over 50.
As I was out networking and marketing my own copy writing and marketing business, I kept meeting people like myself; entrepreneurs who were starting a business at a time when people are usually building towards retirement. These were extremely talented people with exciting and varied business ideas.
Some were funding their dreams with early retirement or severance packages. Some were using time once needed to care for children to build their new careers. Others had re-evaluated their lives and decided working a job without passion is no longer enough. Still others were using their lifetime of accumulated skills, experience and contacts to benefit themselves, rather than a corporation.
Regardless of their reasons for starting a business, I began to notice a startling trend. Many of these entrepreneurs were struggling with marketing their businesses. They weren’t sure what they needed to do to attract enough customers. In some cases, marketing plain scared the pants off them.
They had great business ideas, the skills and experience to offer exceptional products and service, but they weren’t getting the customers.
And unlike 25-year-old entrepreneurs, baby boomers can’t afford to fail. With children starting university and retirement looming, baby boomers need to make their businesses a financial success.
This is why I decided to launch the Baby Boomer Entrepreneur. As a marketing consultant I could see the mistakes people were making. I have the knowledge to point them in the right direction; this blog is the vehicle that lets me do it.
Over the coming days, weeks and months I will bring you tips, strategies and advice gleaned from my 15+ years in marketing and promotion. You’ll get first access to interviews from marketing experts around the world and profiles of entrepreneurs just like you who have beat the odds and made their businesses soar.
Thanks for joining me on this journey. Let’s have some fun along the way!
More about Andrea J. Stenberg
