Social Media Statistics

If you’re still on the fence about getting involved in social media for marketing your business, perhaps you need to look at some hard numbers to help convince you.

Here are some of the statistics I was able to dig up

Facebook

(these are Facebook’s own stats)

• More than 110 million active users (people who have accessed Facebook within the past month)
• Facebook is the 4th most-trafficked website in the world (comScore)
• Facebook is the most-trafficked social media site in the world (comScore)
• More than half of Facebook users are outside of college
• The fastest growing demographic is those 25 years old and older

LinkedIn

(LinkedIn’s don’t publish as many of their own stats as Facebook)

• More than 25 million experienced professionals from around the world,
• More than 150 industries listed on LinkedIn

Twitter

(note – Twitter stats may be out of whack because not everyone accesses Twitter from the website. Many use their cell phones or third party tools like Twitterrific)

• Total Users: 1+ million
• Total Active Users: 200,000 per week
• Total Twitter Messages: 3 million/day

Want more information about social media usage? Try the following sites. They have some interesting and hopefully useful information.

What’s Greater than Sex from Scott Monty has some very interesting stats about young men’s usage of social media.

Looking for Canadian Internet Usage Statistics? Ed Lee, an Englishman living and working in Toronto. He’s compiled some interesting facts about Canada’s internet users.

Katharina Scholtz at Get a Quirk blog has even more Social Media Statistics for you to peruse.

Andrea J. Stenberg

Have you found some interesting – and more importantly – useful statistics about social media marketing and usage? Please leave a comment below and share the wealth!