How to Use Twitter to Build Business Relationships

Spread the love

Those who haven’t tried the micro-blogging tool Twitter – and even some who have – wonder how it can be useful. If you’re Tweeting 140 characters into the ether, how does that help you build relationships?

It took me a while to figure it out, but now that I know the secret, I’ve found Twitter to be an extremely powerful networking tool.

Think of Twitter a little like getting introduced at a cocktail party or networking event. The introduction is just the start. From there you have to put in some work to get to know a person and build a relationship.

Same goes for Twitter. When someone knew starts following me, I try to look at their Twitter profile. Since their profile is brief, I also click on their website link to learn more about them. Unless they are obviously not a fit for my personality, I usually start following them as well.

Next, send a direct message. This message is only seen by them and is not public, but starts a conversation. Most people send a generic “thanks for following”. However, I recently discovered a very powerful use of this follow-up message that I plan to start emulating immediately.

I recently started following DrCraigS,who offers a free gift to all new followers. His direct message includes a link to a sign-up page. Give up your email address and you get a page of free reports with some VERY valuable information. In fact, I plan to implement one of his ideas within the next week.

Occasionally, if I feel like we’ll be a good fit, I contact new followers outside of Twitter. When I visit their website, there’s usually an email address. I send a brief email stating we just “met” via Twitter and was hoping we could get to know each other better. This usually starts a conversation.

As you are going about your day and updating your Tweets, read what others are doing. When appropriate, send an @reply to someone’s Tweet with a comment about what they wrote or what they are doing, remembering that @replies are public. The idea is to make Twitter a conversation.

Like all networking tools, Twitter is not going to give you overnight income. But by using it as one step in a relationship building process, I think you’ll find Twitter to be extremely useful in building your network and ultimately your business.

Andrea J. Stenberg

Related posts

video marketing expert Andrea Stenberg records an Instagram Reel using her smartphone

How to Use Instagram Reels to Grow Your Business

Spread the love

Spread the loveTweetInstagram Reels are fun to watch, easy to create and gets tons of reach, views and engagement. But they’re not just for fun

Read More »
woman on pink background holding a sign with 341 likes

The Instagram Algorithm Hates Me … Or Does It?

Spread the love

If your reach and engagement on Instagram (or Facebook, LinkedIn or any social network) is down, it’s not the algorithm. Actually, the algorithm is your friend.

Read More »
social media spring-cleaning

It’s Time For Your Social Media Spring Cleaning

Spread the love

Spread the loveTweet  When you spring clean your house you are getting into corners you may have missed and doing tasks you may only do

Read More »