Learn How to Manage Your Company’s Use of Twitter from the Phoenix Suns
ByMany companies struggle with how to use Twitter effectively within their business. It’s true whether you’re talking about solopreneurs or large corpororations.
The following video is an interview with Jeremy McPeek, V.P. Digital of the Phoenix Suns. He talks about how the Suns are using Twitter and he has some good advice.
When talking about getting followers, he says it takes time. You can’t rush it. You get followers by sending tweets that are relevant to your audience. Reply to people who are talking about your brand or your products. You also need to talk about more than just your products. Let people see behind the scenes into your day. What you does your day look like?
They also engage their audiences through contests: using twitpics, twitdraw or playing Twitter tag. They get followers involved, excited and give away tickets. Wish the Blue Jays would do that (hint, hint).
When it comes to managing Twitter they have one of the best approaches I’ve seen. Rather than limit Twitter usage to a chosen few, they’ve opened it wide up to have 30 employees, six players and the coach with their own corporate Twitter IDs. Then McPeek acts as a Twitter mentor to make sure they’re doing it right. By doing this, they’re getting more reach and really humanizing the company.
And of course, one of the biggest tips is no ghost Tweeters. Each person is Tweeting him or herself.
Here’s the video. This is truly an example of a company doing it right.
I do Twitter for my workplace. I liked this video, especially the special contest-y type stuff they do on Twitter. The Brand Ambassador thing is a good idea, too. Not limiting the tweeting to just the official account.
Rhea,
I agree with the idea of spreading the Twitter around. Twitter is a much more informal communication forum. You can’t keep the same level of formality on Twitter as you would in paper correspondence.
I remember years ago working for a bank. I wrote letters on behalf of the chairman and president. There were three people who approved each letter before it went to the president or chairman to approve. Of course, each person needed to earn their pay by adding their two cents worth. You can imagine how much personality was in those letters by the time they hit the envelope.
Having many people tweeting without a formal list of restrictions makes for a better, more effective use of Twitter.
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