This is a guest post by graphic designer Jennifer Harris at Keylime Creative . Jennifer designed the Baby Boomer Entrepreneur logo you see in the header of this blog.

I often get requests to design logos, and of course the first question asked is “How Much?” I dread the question because after being told, most potential clients are in shock. What most don’t realize is the process and the worth of a logo.

Your logo is the first link most people make with your business. It’s what you build your business look and feel on. What if you were to spend hundreds, perhaps even thousands on advertising over the next couple of years on your business and never once used a logo? Do you think your potential customers would come to know who you are on text alone. Perhaps. If they read it, and look specifically for it. But most potential customers don’t think like that. They need to be hit over the head a few dozen times. That’s where your logo comes in handy.

Say your product is worth a pair of reasonably priced, sensible shoes. $50. Every potential customer sees your logo about 6 times before buying them. In one month you sell 30 pairs of shoes. 30×50/6= $250 x 12 months = $3000. Your logo made you $3000 in one year. While you can’t live on that, as your reputation grows so does your worth of your logo. Next year you might be selling 60 pairs of shoes and each potential customer only needed to see your logo 5 times. If you have more than one product…. do you see where I’m going with this?

Your logo is the one thing that is going to last your entire business lifetime. Investing in it now will turn results for you in the long run.

But your still asking why should I pay more than $50-$100 for something I could do with clip art in Read More→