Putting a price on your logo
By · CommentsThis is a guest post by graphic designer Jennifer Harris at Keylime Creative . Jennifer designed the Baby Boomer Entrepreneur logo you see in the header of this blog.
I often get requests to design logos, and of course the first question asked is “How Much?” I dread the question because after being told, most potential clients are in shock. What most don’t realize is the process and the worth of a logo.
Your logo is the first link most people make with your business. It’s what you build your business look and feel on.
What if you were to spend hundreds, perhaps even thousands on advertising over the next couple of years on your business and never once used a logo? Do you think your potential customers would come to know who you are on text alone. Perhaps. If they read it, and look specifically for it. But most potential customers don’t think like that. They need to be hit over the head a few dozen times. That’s where your logo comes in handy.
Say your product is worth a pair of reasonably priced, sensible shoes. $50. Every potential customer sees your logo about 6 times before buying them. In one month you sell 30 pairs of shoes. 30×50/6= $250 x 12 months = $3000. Your logo made you $3000 in one year. While you can’t live on that, as your reputation grows so does your worth of your logo. Next year you might be selling 60 pairs of shoes and each potential customer only needed to see your logo 5 times. If you have more than one product…. do you see where I’m going with this?
Your logo is the one thing that is going to last your entire business lifetime. Investing in it now will turn results for you in the long run.
But your still asking why should I pay more than $50-$100 for something I could do with clip art in Read More→
Happy Canada Day
By · CommentsToday is Canada’s birthday and we’re 142. Right now, I’m on a train, somewhere between Toronto and Winnipeg. I’m on a three-week quest to see the western half of this country and visit a myriad of family members.
Through the wonders of technology, I’ll be continuing to post business-related articles throughout my trip. However, I may indulge from time to time, with some personal contributions about my journey. If you are really curious about what I’m up to, I will be posting fairly regularly to Facebook however (internet connections permitting).
Yesterday I heard a radio interview with someone from the Dominion Institute. They conducted a survey and found 41 percent of Canadians couldn’t readily identify faces of Canadian icons. I scored 7 out of 10 on the quiz. How did you do? Take the quiz at www.dominion.ca and share how you did.
If you’re a Canadian, enjoy the celebrations. If you’re not, have a cold one and raise a toast on our behalf.
Andrea J. Stenberg
Here We Go Again - Blogging Boomers Carnival 121
By · CommentsDina over at www.ThisMarriageThing.com is this week’s host of the Blogging Boomers Carnival. This week’s selections include dealing with life going off course, is taste something that can be learned, osteoporosis, and of course this week wouldn’t be complete without some reminiscing about Michael Jackson.
As always, this is a wonderful collection of writing by the members of the Blogging Boomers Carnival. Please visit the blogs and join the conversation by leaving a comment.
Andrea J. Stenberg
Managing Your In-box During Vacations
By · CommentsHave you ever taken a day off work and come back to the nightmare of hundreds of emails in your in-box? Now what happens if you take a week or two of vacation? I know one day last week I took the afternoon off and woke up to 154 messages in my in-box. I was a little scared about my up-coming trip where internet access will be sporadic.
So I decided to analyze the situation. Read More→




